Makarios Consulting in the News

Rip Tilden featured as guest columnist on the Philadelphia Business Journal

Posted on February 6, 2014

Rip Tilden is Chairman and CEO of the Greater Philadelphia Senior Executive Group (GPSEG), a nonprofit networking and professional development organization serving senior-level executives in Pennsylvania, New Jersey, Delaware and beyond.

Rip Tilden

Don’t waste that networking opportunity!

Philadelphia Business JournalPut follow-ups in your right pocket.

That’s one suggestion I offer to audience members during business development networking workshops.

The level of detail might be surprising. Many think of networking as an exercise in shaking hands and making small talk – an excuse to call happy hour “work” or a chance for extroverts to pave the way for their next job.

But with the right strategy, practice and attention-to-detail, business development networking – the process of building relationships you can support and who will support you and contribute to the growth of your business – can be an important and fruitful tool.

That idea of building a network you can support – by keeping what I call a 180-degree perspective – is the first key.

In short, forget your needs. Focus first on the needs of others.

In short, forget your needs. Focus first on the needs of others.

I’m privileged to serve as Chairman and CEO of the Greater Philadelphia Senior Executive Group (GPSEG), which is among the region’s largest networking and professional development organizations. GPSEG’s 1,400-plus members – senior level executives, business owners and non-profit directors, among others – join to give something, not get something. Our first goal as business leaders is to make our networks and wealth of experience work for our fellow members.

Yes, business development networking can establish or enhance your company’s brand. It can help you differentiate your business in a crowded and competitive market.

But at a more basic level, it should also be viewed as a tool for strengthening relationships and establishing yourself as a trusted advisor to a growing band of people. Dale Carnegie’s off-cited quote – “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get them interested in you.” – remains applicable at today’s coffee meetings and LinkedIn conversations.

Read the full article on the Philadelphia Business Journal website