Makarios Consulting Blog

What’s in Your Company’s Differentiation Basket?

You want your company to stand out. To be unique. To catch the consumer’s eye in the marketplace. For that reason, it is critical for your leadership team to have absolute clarity on the qualities of your company that differentiate you in the marketplace. Notice that we said “qualities,” not “quality.” While single differentiators certainly … Continue reading What’s in Your Company’s Differentiation Basket?