In the normal course of business, you need to respond to changes in technology, the marketplace, the economy, and more. But 2020 was not a normal year … and 2021 is not going to be normal, either. Due to the COVID-19 pandemic, the rate of change has been dramatically accelerated – and your response to … Continue reading Happy (Disruptive) New Year!
As we stand on the cusp of a new year, it is a perfect time for a refresher on company vision: how to establish it, how to get people to align around it, and how to execute it. Establishing a Vision Establishing a vision for your business is the first step in developing a solid … Continue reading Revitalize Your Vision for 2021
What you’re about to read really happened. Honestly, you can’t make this stuff up. A global organization had a superstar as their head of marketing. She had created a powerhouse team of marketers, set clearly-defined goals and objectives, and was executing flawlessly. The team was putting out reams of thought leadership papers and getting great … Continue reading Don’t Tie Your Superstar’s Hands
Humans. We’re always getting in the way of our own success. Even after defining your unique and successful strategy, human variables frequently enter into the equation and can derail strategy in three major circumstances: 1) When you compete to be “the best.” Competing to be the best is not nearly as effective as aiming to … Continue reading Strategy: Meet Monkey Wrench
Is there ever a time when a company doesn’t benefit from the help of small business consulting services? The short answer—no. Social media giant Facebook recently provided a great example of how businesses of any size benefit from ongoing assistance when it comes to strategy. Despite its historic success, Facebook was not doing so great … Continue reading Building a Marketing Strategy that Works with the Help of Small Business Consulting Services
Business consulting firms often work with clients who feel overworked and stressed because they feel the need to take on a multitude of responsibilities alone. Delegating, the act of giving up control and allowing someone else to take the reins, is tough for some managers. An example of delegation occurred at the end of September … Continue reading Business Consulting Firms Help Companies Learn the Benefits of Delegation